New screen printers may still limit themselves to printing one or two colors, but in time it will make it tougher to survive. “The screen printers who are have been in business for more than a couple of years are being forced to bring on more technology that will allow them to compete with direct-to-digital market. As an example of this, Mark Bagley-a consultant and owner of Digital Marketing Solutions in Orlando, FL- believes that RIP software is currently in that life cycle stage where screen printers need to have it simply to exist. Over time, as the technology becomes increasingly accepted in the industry, the competitive advantage largely disappears and new users must adopt it simply to keep pace. They invest their time and money in hopes of leveraging it to improve productivity and gain a competitive advantage. When a new technology is introduced into an industry, there is usually a small band of innovators who hop on board first. ![]() ![]() Join the Screen Printing Brain Squad - and Make Your Voice Heard!.Get Your Free Subscription to Screen Printing magazine.
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